News Articles/ Blog

News Articles/ Blog


How to Be a Successful Realtor.

The job of realtor can seem very alluring from the outside – easy, even. You get to look at houses all day! You get to sell properties! You get to meet new people, and make commissions! All of this is true, however, there is much more going on under the surface that the average client doesn’t see.

To be a successful realtor you MUST be a…

Master of multitasking. If a realtor had an official, realistic title (and a business card big enough to fit it), it would read something like this: “Real Estate Agent with a background in pest control, interior design, waste-removal, investigation, black magic, negotiation, relationship management, couples therapy, and improvisational comedy. And does it all with a smile.”

Couples Therapist. Let’s face it: sometimes husbands and wives (or partners of any kind) simply don’t agree, so the realtor must do one of two things: either listen intently to each side, then inject their expertise; or (perhaps more importantly,) know when to step aside. They must also channel their inner comedian and know when to crack a joke, lighten the mood, and get everyone back to level again.

Relationship Manager (also referred to as ‘Master Juggler’). Aside from managing the relationships of the buyers, realtors have to manage allllll relationships involved with the sale of a home: mortgage companies, home inspectors, brokers, and more, along with their client’s third cousin twice-removed who once knew a builder and has to OK the property before his relative signs anything. There are lots of moving parts and people to work with – and all of this coordination is in the hands of a realtor!

Waste Removal Specialist. Because some sellers are just plain sloppy. A realtor will inevitably find himself or herself picking up a homeowner’s trash just moments before a buyer rings the doorbell, or tidying up for the seller – and no one will ever actually see this happening. (And don’t even get them started on the unexpected canines they might encounter behind that door.)

Investigator and Knower of All Things. It’s a realtor’s job to learn as much as possible about a property before show time, and this includes both the obvious facts – like what the taxes are and how long it’s been on the market – as well as the not-so-obvious ones. What’s the shade of paint in the living room? How many minutes exactly does it take to get from here to the nearest Piggly Wiggly – by bicycle? Realtors must be ready. Because they will be asked.

Interior decorator. While realtors have been in countless homes and probably possess the ability to visualize the potential in a given space, many buyers simply cannot. One of the most common things a buyer will say as they walk through a home is, “Ugh, I don’t like this paint color.” A good realtor will help the client out and paint the picture for them of what color they could change it to once they move in. Because they know that changing paint colors is one of the easiest things you can do to give a home a facelift, and that the ability to see this could be what leads a buyer to their dream home.

Aromatherapist. It doesn’t matter if the house is in shambles, there’s a pee-stain on the floor, or the current tenant took a bath in Drakkar Noir before exiting his home that day, but one thing is for sure: scent is important. A good realtor knows this, and knows how to set the scene to make a buyer feel comfortable (we’re lookin’ at you, “chocolate chip cookie” scented candle).

Zen Master. Sometimes a realtor truly knows his or her client: they’ve worked with them, they can see what they are looking for, and they know when they’ve found “the one”. But then, at the eleventh hour, the client brings with them their tarot card/energy reader/numerologist/fourth cousin twice removed who once built houses, who will declare that the place has bad juju and the address is all wrong, or that they don’t like a minor detail in the construction of the house – which will change the buyer’s mind or stress the buyer out. And no buyer needs additional stress during an already tense time. It’s the job of a realtor to maintain Zen for both themselves and their client, and reassure them when they get “cold feet” after finding the ONE.

Perhaps Zen is all a good realtor needs, to keep his clients happy. (And dog biscuits. A good realtor should always carry Zen, and dog biscuits.)